Thursday Idea blog #10 FIne Print

In discussing my most recent developments with paul I have decided to include fine print in the bottom left or bottom center of each photograph in 10 or 12 point font.
from the wiki

The larger print that is used in conjunction with fine print is ingenuously used by the merchant to, in effect, deceive the consumer into believing the offer is more advantageous than it really is, via a legal technicality which requires full disclosure of all (even unfavorable) terms or conditions, but does not specify the manner (size, typeface, coloring, etc.) of disclosure.
Fine print often says the opposite of what the larger print says. For example, if the larger print says "pre-approved" the fine print will say "subject to approval." [1] Especially in pharmaceutical advertisements, fine print may accompany a warning message, but this message is often neutralized by the more eye-catching positive images and pleasant background music (eye candy). Sometimes, television advertisements will flash text fine print in camouflagic colors, and for notoriously brief periods of time, making it difficult for the viewer to read.
The use of fine print has become a standard method of advertising in certain industries, particularly those selling a higher-priced product or service, or a specialty item not found on the mainstream market, or involving a signed contract. The practice, for example, can be used to mislead the consumer in reference to an item's price, its value, or the nutritional content of a food product.[2]

The use of small print as seen above often directly contradicts the statements of the advertising offering full disclosure of conditions, terms, true cost and side effects. In pursuing the often negative relationship we have with advertising, fashion and participation in our consumer environment i believe the inclusion of fine print in my works to be a missing piece that has been eluding me for some time now. The relationship between the large "free with purchase" text and the fine print offers along with the image of oppression a direct link to the subject matter being considered. I intend to gather fine print from advertising over the next week before Black friday to add direct text to the photos i'm manufacturing. By including real text from advertising i feel that i am able to step out of an editorial role and better allow the viewer to consider the work without bashing them over the head with an overly revealing text in fine print.